In today's society, there are still unjustified stereotypes about the age of workers, to the detriment of older people themselves, businesses, and society as a whole. "Danske Bank" aims to change this situation by strengthening its diversity and inclusion social responsibility and operating in a highly competitive market.
Develop a creative idea for a campaign to attract mature talent, and develop visual material for a digital advertising campaign.
To build "Danske Bank's" image as a company open to mature talent and increase the flow of candidates.
flow of mature talent interested in a career at Danske Bank.