Maxima, a retail chain
Creating an Image
Lithuania celebrates its 30th anniversary on the 11th of March. To mark this occasion, Lithuanian companies and organisations are undertaking various initiatives to commemorate this anniversary in Lithuania; the media and the public are paying special attention to this special occasion.
The largest Lithuanian retail chain Maxima wanted a unique congratulations message on the occasion of the 30th anniversary of the 11th of March.
To strengthen the connection between the Maxima brand and the Lithuanian image in the eyes of the public.
communities shared photos and offered thanks to Maxima on their Facebook accounts (648 likes and 33 post shares).
Stronger image of Maxima as a brand that cherishes Lithuanianness.