KFC Lietuva, a fried chicken restaurant chain
Increasing Awareness/ Entering the Market
KFC was opening a new drive-in restaurant in Šiauliai. This was the first restaurant of the KFC chain to open in the city.
To create a teaser communications campaign, which would be both witty and in line with the culture / identity of Šiauliai City residents.
To inform the residents of Šiauliai and visitors to the city that a new KFC restaurant is opening in the city, and to encourage them to visit it.
engagements on Facebook
engagements (likes, comments, saves or clicks) on Facebook
reaches on Instagram
Instagram story engagements (likes, comments, saves or clicks)
On the opening day, there was a large queue of people waiting to visit the new restaurant.