For the past 7 years, the Lithuanian version of the communication agency’s blog has served as a platform for sharing expert opinions, ideas and trends. To the knowledge of the agency, outTH(INK), the new blog for foreign readers, is probably the first of its kind in the Baltic States.
According to Julija Jermakova, executive director of INK agency, the decision to adapt the current Lithuanian blog for a wider audience was prompted by the growing demand from clients to expand their communication across the Baltic States and the whole of Europe.
“We increasingly take care of the communication of clients who export their services to the other Baltic States and European countries. On top of this, we have seen a spike in interest from foreign companies who are asking us to coordinate their communication in Lithuania. With the growing demand for international communication and our experience within this field, we have decided to share our knowledge with English speaking readers,” says Julija Jermakova.
INK agency – together with the digital creativity agency bigNow and its foreign partners – provides communication services in Latvia, Estonia, Sweden, Poland, Germany, France, Italy and Spain.
The blog posts delve into topics such as how to prepare for communication crises and how to manage them in order to turn them into an advantage as opposed to something with solely negative consequences. Employers are provided with examples of successful internal communication and way to utilize this field to help create an attractive employer image. Aside from this, the blog explores topics such as the various aspects of external communication and the latest communication trends, as well as social media communications, user experience, and important discoveries that could prove useful to other communications specialists.
INK agency provides communication services to the Lithuanian branch of Danske Bank, ERGO Insurance, Huawei, Modus Group and its brands Jeep, Porsche, Fiat, Maserati and Bentley, as well as Barclays’ operations center in Lithuania, Revolut, Bigbank, the fintech company Forbis and other international and Lithuanian companies and brands.