Vilniaus Duona, a bread producer
Increasing Awareness / Entering the Market
Agota 45% was not a new product, as it was introduced to the market more than half a year ago. The introduction of this product was aimed at strengthening the company’s position in the category of small, shaped, grain bread. However, the awareness of the new product was still lacking.
To create an image for the Agota 45% seed bread campaign, with video content that would be different from the usual bread advertisements (associated with being Lithuanian, ethnographic style, villages, etc.).
Raise awareness of Agota 45% seed bread and encourage people to try it.
average video view rate. Average YouTube view rates are 31.9%.