“BUCHA APP”

"Bucha app"

Increasing awareness

A unique e-commerce tool, the "Bucha App", has been developed to support Ukraine

We had to plan a communication strategy using different channels to increase the "Bucha app's" awareness and its popularity among e-shops

Increase the visibility of the program by increasing its popularity among e-shops.

SOLUTIONS

We based the creative idea on the understanding that even a tiny amount of help is essential and that supporting its victims should also become a daily habit when war becomes an everyday occurrence.
We implemented an awareness campaign – OOH, announcements in business centers, articles in the media, social networks, influencer management, and radio ads.