„BUCHA APP“

CLIENT

"Bucha app"

CHALLENGE

Increasing awareness

SITUATION

A unique e-commerce tool, the "Bucha App", has been developed to support Ukraine

TASK

We had to plan a communication strategy using different channels to increase the "Bucha app's" awareness and its popularity among e-shops

GOAL

Increase the visibility of the program by increasing its popularity among e-shops.

SOLUTIONS

  • We based the creative idea on the understanding that even a tiny amount of help is essential and that supporting its victims should also become a daily habit when war becomes an everyday occurrence.
  • We implemented an awareness campaign – OOH, announcements in business centers, articles in the media, social networks, influencer management, and radio ads.​

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