Danske Bank hackathon

CLIENT

Danske Bank, Information Technology Services Centre

CHALLENGE

Attracting talent

SITUATION

The aim was to increase Danske Bank’s awareness as an employer and to attract young talent to these jobs

TASK

Danske Bank virtual hackathon “Job Positions of the Future” campaign

GOAL

~ 70 student-participant registrations

SOLUTIONS

  • To attract a young audience, we chose the communications channels that they were using the most – Facebook and Instagram. Information was published in these channels about the event schedule, registration, commission members and mentors, as well as issues that would be addressed during the event and prizes for the winners (visuals, messages (10 posts) and a FB event). To generate more engagement and registration for the event, a contest to win hackathon merch was also announced.
  • To inform the company’s existing employees about the event, an internal communication channel was chosen – the Danske Bank blog.

VICTORIES

+100

registrations. Goal exceeded.

12%

engagement. Engagement with a regular post is 7%.

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