Introducing the Huawei MateBook X Pro

CLIENT

Huawei, a technology company

CHALLENGE

Entering the Market

SITUATION

Huawei has developed To organise a new product introduction event for the media in Lithuania, where the concept would reflect the message “Experience more” and the main unique feature of the computer – the “FullView” screen.the flagship laptop Huawei MateBook X Pro. This was the first device of this manufacturer in Lithuania, which is characterised by an extremely wide and bright FullView screen.

TASK

To organise a new product introduction event for the media in Lithuania, where the concept would reflect the message “Experience more” and the main unique feature of the computer – the “FullView” screen.

GOAL

To introduce the latest Huawei MateBook X Pro laptop to the public and to launch its sales.

SOLUTIONS

  • A public opinion survey on computer habits in the Baltic States.
  • A media event. The VIP terminal of Vilnius Airport (with a view of the runway) was chosen as the location for the event, reflecting the message “Experience more” and the main unique feature of the computer – the “FullView” screen.
  • Communication in the media that continued after the event.

VICTORIES

10

publications in the media about the new product and the launch of its sales.

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