Scandinavian Holidays with Danske Bank

CLIENT

Danske Bank, Information Technology Services Centre

CHALLENGE

Increasing awareness

SITUATION

Danske Bank had stopped providing banking services for some time, so it was aiming to move away from the strict banking image and show the diversity of the organisation and the company’s social initiatives.

TASK

Danske Bank’s communications campaign “Scandinavian Holidays” (part of the “Holidays in Vilnius” initiative). Content of the event: An introduction to authentic Scandinavian cuisine, virtual exhibition of museums, live audio concert and an open-air film screening, virtual games for the whole family, and other activities that would provide an opportunity to experience the culture and way of life in Scandinavian countries

GOAL

To inform the public about the Scandinavian Holidays event and to invite Vilnius residents and guests to visit the Danske Bank campus.

SOLUTIONS

  • Communication on social networks Facebook and Instagram (visuals and messages (11 posts)).
  • Facebook and Instagram messages were communicated about the event schedule and the idea, with guests invited to visit. A Facebook event to inform the public about the event.
  • Communication in the media (Lrytas, MadeInVilnius).
  • Live broadcast on social networks, Danske Bank accounts. The producer of CUT!Films discussed the programme and talked to the participants and organisers of the event from the venue.

VICTORIES

100 thousand

people were informed

3,5 thousand

people were interested in the event

28

Danske Bank media mentions

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