Danske Bank, Information Technology Services Centre
Increasing awareness
Danske Bank had stopped providing banking services for some time, so it was aiming to move away from the strict banking image and show the diversity of the organisation and the company’s social initiatives.
Danske Bank’s communications campaign “Scandinavian Holidays” (part of the “Holidays in Vilnius” initiative). Content of the event: An introduction to authentic Scandinavian cuisine, virtual exhibition of museums, live audio concert and an open-air film screening, virtual games for the whole family, and other activities that would provide an opportunity to experience the culture and way of life in Scandinavian countries
To inform the public about the Scandinavian Holidays event and to invite Vilnius residents and guests to visit the Danske Bank campus.
people were informed
people were interested in the event
Danske Bank media mentions
