“Sorainen” communication

CLIENT

Sorainen, a law firm

CHALLENGE

Creating an Image

SITUATION

The success of law firms is largely determined by the visibility of the partners in the media and the communication of their expertise. In 2019, Sorainen ranked 5th in terms of media communication, when compared to its competitors.

TASK

To plan more active Sorainen expert communication for 2020, covering key areas of the practice: labour, data protection and competition, and regulated industries.

GOAL

To become the market communication leader in terms of the number of mentions and to rise from 5th to 2-3rd place.

SOLUTIONS

VICTORIES

1st

place and market leader position in terms of its communication activity in 2020.

>3 times

more mentions in the media. By comparison, the total number of mentions of all TOP 5 market players increased by almost 2.5 times.

Topics

In terms of its practice, Sorainen was mainly mentioned in communication on labour, data protection and competition, and the regulated industry law.

Attention

The media interest in Sorainen’s lawyers has grown. Radio and television channels more frequently invited them to discuss various legal topics.

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