“YIT LIETUVA” EMPLOYER BRANDING CAMPAIGN

CLIENT

"YIT Lietuva", a real estate development company

CHALLENGE

Attracting talent.

SITUATION

The construction sector is constantly facing a shortage of human resources, so workers are often hired from foreign companies. The pandemic situation has exacerbated this problem: people are reluctant to change jobs so lightly, as they feel insecure not only about their health but also about their financial circumstances and future uncertainty.

TASK

A need for an employer image campaign in order for YIT Lietuva to receive more applications and be considered as a potential workplace.

GOAL

To increase the awareness of YIT Lietuva as a potential employer.

SOLUTIONS

A career test game, which encouraged players to check whether their values matched the potential employer’s values.
A 10-video series about the employees and their stories in the company. All the videos have been uploaded to YouTube and posted on social media (Facebook, Instagram). Also, digital channels such as GDN and Google Search were used in order to advertise to the campaign.
Communication in the media – a series of articles were published about the employees and their stories.

VICTORIES

x3

increased traffic to the Careers subsection on the YIT Lietuva website.

650 K

completed career tests.

130 K

video views on YouTube.