“EVOLUTION” EMPLOYER CAMPAIGN

"EVOLUTION" EMPLOYER CAMPAIGN

"Evolution"

Talent attraction.

During the pandemic, Evolution, a new online gaming company based in Kaunas, faced the challenge of finding new employees.

Employer campaign.

Raise the company's profile and attract staff for game hosts and card shufflers.

Employer branding strategy and creative idea for a communication campaign.
The insight that young people tend to choose traditional boring jobs in shops and cafes inspired the idea that, with Evolution, they can always be in the spotlight and turn “all the spotlight on themselves”.
The faces of the campaign are existing employees.
The integrated communication campaign consisted of outdoor advertising, radio advertising, media communication, a digital marketing campaign, and daily social media content.