FOME FLEX 60 SEC. "WHILE YOU... THEY'VE ALREADY GLUED"

CLIENT

TEGRA STATE

CHALLENGE

Raising awareness of the product among the craftsman/builder audience.

SITUATION

FOME FLEX 60 sec. fastest initial adhesion adhesive - not sufficiently known on the market.

TASK

Engage the target audience by highlighting the product's key feature - rapid initial adhesion.

GOAL

Drawing the attention of the target audience to the product and increasing product awareness.

SOLUTIONS

Witty situations and a specific slogan. In selected non-standard positions (toilets at the RESTA exhibition, entrances), the product slogan is adapted to the local application, which reveals the product’s key characteristic of rapid initial adhesion.

VICTORIES

We have reached 564 000

target audience on social networks.

The advert was shown

more than 2.1 million times.