Queen Morta School
Raising awareness and attracting new students.
There is a lack of awareness of the International Baccalaureate programme at QMS. Queen Morta School main competitors have been running this programme for longer. The International Baccalaureate programme is quite challenging and is aimed at academically strong students, and not everyone is able to study it.
Raise awareness of the International Baccalaureate programme at Queen Morta School. Invite young people and their parents to choose to study the International Baccalaureate programme at Queen Morta School.
Raising awareness and attracting new students.
A digital marketing campaign used the following channels: Facebook, Instagram, GDN, banners on manodienynas.lt, and the Prado_In app. Outdoor advertising at bus stops was also used to raise awareness.
