New KFC restaurant in Šiauliai

CLIENT

KFC Lietuva, a fried chicken restaurant chain

CHALLENGE

Increasing Awareness/ Entering the Market

SITUATION

KFC was opening a new drive-in restaurant in Šiauliai. This was the first restaurant of the KFC chain to open in the city.

TASK

To create a teaser communications campaign, which would be both witty and in line with the culture / identity of Šiauliai City residents.

GOAL

To inform the residents of Šiauliai and visitors to the city that a new KFC restaurant is opening in the city, and to encourage them to visit it.

SOLUTIONS

  • A key visual with the Šiauliai symbol – a rooster.
  • Communication channels and formats: Facebook, Instagram and Google Ads.

VICTORIES

9623

engagements on Facebook

152

engagements (likes, comments, saves or clicks) on Facebook

66.035K

reaches on Instagram

177

Instagram story engagements (likes, comments, saves or clicks)

Queues

On the opening day, there was a large queue of people waiting to visit the new restaurant.

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