TELIA CENTER OF DIGITAL PROGRESS CAMPAIGN “PROTECTION DOES NOT EQUAL PROTECTION”

CLIENT

„Telia Lietuva“

CHALLENGE

Increasing the awareness of Telia's center of digital progress in solving Lithuania's digital challenges. This center enables companies to strengthen their digital resilience.

SITUATION

In Lithuania, where companies are highly dependent on technology, cyber attacks are common, which highlights the importance of strengthening digital defenses. The center provides resources to help businesses protect their digital assets and navigate the changing digital landscape.

TASK

Engage mid-sized and large business leaders by developing a greater understanding of their company's digital security.

GOAL

Secure registration from at least 15 companies willing to complete a comprehensive digital resilience test.

SOLUTIONS

  • Specially made desserts with campaign information were presented at Telia’s VIP live business event.
  • Meta and GDN ads were used to improve digital visibility.
  • Press releases communicated the campaign’s highlights to a wider audience.
  • Thoughtfully curated LinkedIn posts contributed to the campaign’s online professionalism.

VICTORIES

Reached an audience of 747,000 people

with GDN advertising

Reached 680,000 users

on Facebook

2,873 visits

to the registration form.

27 companies signed up

for a comprehensive assessment of their digital resilience.