"TELIA" PAYPHONES

CLIENT

"Telia Lietuva“

CHALLENGE

Creating image

SITUATION

To inform the public that the last payphone in the country will be switched off in Vilnius on 20 June 2022.

TASK

Attract the media's attention and get the message across as many media channels as possible.

GOAL

Attract the media's attention and get the message across as many media channels as possible. ​

SOLUTIONS

The organization of a media event where all journalists could make a last call on a pay phone.​

VICTORIES

32

different media channels.

1.366 M

communication effectiveness index achieved (Kantar analysis, June 2022)

The most high-profile

news in the telecoms sector.


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