"Telia Lietuva“
Creating image
To inform the public that the last payphone in the country will be switched off in Vilnius on 20 June 2022.
Attract the media's attention and get the message across as many media channels as possible.
Attract the media's attention and get the message across as many media channels as possible.
The organization of a media event where all journalists could make a last call on a pay phone.
different media channels.
communication effectiveness index achieved (Kantar analysis, June 2022)
news in the telecoms sector.
