Wella Professionals
To establish itself not only as a "salon" product, but also as a professional hair care product available in all popular e-shops and accessible to every customer, amidst the abundance of products and competition.
With 140 years of experience, Wella Professionals has a wide range of premium products available in more than 150 countries worldwide.
Drive sales and enter the B2C sector with professional hair care products.
- Reach a wider and younger audience that buys hair care products online. - Increase sales in the hair care product category (CARE) by 20%.
Influencers, digital advertising on META and YouTube platforms, ELLE publication, branded content project delfi.lt.
excluding the Ultimate Repair product line, up 32.41%.
accounting for one third of all sales in the hair care category, grew by 27.65%.
