"ZALANDO" BIRTHDAY EVENT

CLIENT

"Zalando"

CHALLENGE

Celebrating Zalando's 1st birthday in Lithuania.

SITUATION

"Zalando" aims to create a unique image for its online shopping break.

TASK

Create an event and showcase the latest summer collection.

GOAL

We want to launch the latest summer collection, increase brand awareness and drive sales.

SOLUTIONS

  • Media and influencer event to launch the summer collection.
  • PR actions.
  • Event coordination.
  • Influencer management.
  • Social media communication.

VICTORIES

~50

event participants.

Media coverage

in TOP portals.

High

social media engagement indicators.